HYUNDAI-LEUP

By Dhiren Reger

Duration: 3 Months

Imagine we live in simulated world constantly escaping the bitter reality around us. The next generation of humans will be craving for that beautiful lie. A world they control and it serves them. 
Hyundai imagines new tool to engage with your their future . It provides them a portal to escape to their peace hangout. Life will be perfect simulation played in the retreat world. Hyundai mobility acts as gatekeeper to this Utopian world. A world together  and beyond is the new motto of the brand.reminiscent of by gone cars era, a symbolic place to level up

LeUp - unlimited possibilities