Design Odyssey Internship's Goal is to nurture upcoming talent and share essential knowledge and skills to participants for their future endeavors in Automotive Design.
this year's program has been hugely successful and achieved results even with Virtual interactions. We really appreciate the Countless efforts by all the Participants and Mentors for the Past Three Months. It has been a fun-filled experience for all of us.
Here Participants have shared their project journey as they Experienced it. Starting With Hyundai India Design Studio Internship, Mentors tried to Simulate Virtual Studio with a seamless feedback loop & Environment by Creating a Group of participants Working alongside and competing for the best Results and sharing ideas & knowledge.
Iconic moniker : "Tugbotz Ambassador "
The idea was to not only revive the legend, but reinterpret it in today's modern context. Back then Ambassador played many roles from taxis, family cars to official government vehicles and ended up gaining a cult following.
Assigned Brief
TUGBOTZ Ambassador is an Exterior Design Proposal for the Iconic Ambassador moniker
About the Project
The idea was to not only revive the legend, but reinterpret it in today's modern context. Back then Ambassador played many roles from taxis, family cars to official government vehicles and ended up gaining a cult following.
While respecting the original ideology, this project aims at elevating it to a true aristocratic car with a dominant character which can compete with the likes of Mulsanne, S Class and 7 series in modern times.
While taking some key cues from the original car, we have completely redressed the proportions to communicate it's aristocratic nature, purposeful demeanor and an unparalleled sense of security and cocooned feeling for its occupants.
-Design Odyssey