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Series: Car Design Schools Have Changed So Should You! Part -5

Going By the times we are in right now, it's safe to say future scenarios in many areas including Design Education are not going to be the same as we were accustomed to.

Read Part 4 Here


Madhav Dua

ISD Rubika

Hello everyone, I am Madhav Dua, a Year 4 Transportation Design student at Rubika India. I am from New Delhi and presently reside in Pune.

My love for car design started right back during my childhood, with the earliest memories of my

love for cars being when I was 6 years old. I used to watch this animated series on television called Wacky Races. Each episode was a race and people had to build their own race ‘vehicles’ of sorts to win it.

One day, I grabbed a piece of paper and a crayon, and I made what I now call a side view sketch of a fire breathing car. When my mother noticed this, she exclaimed: “Oh so you want to become a car designer!”

I was fascinated by the term. As I grew up, my interest in cars began to formalize and I realized I wanted to pursue transportation design as a career. I used to read about the works of designers like Ian Callum, Giorgetto Giugiaro, and Chris Bangle and realized the impact of this profession

on the automotive industry. My love for knowledge and hobbies such as public speaking,

listening to TED talks has shaped the way I think and the kind of design work that interests me. I realize that there is so much to address in a world that is constantly changing and evolving. There will always be a need for new forms of mobility and mobility systems. I applied to DSK ISD, MIT Loni, and NIT Gujarat, and then eventually began my studies in DSK ISD.

Design to me is about telling a good story, and I realize that there are hundreds of stories waiting to be told!

Q1: Tell about us your design college, its legacy, values, and motto?

A: Rubika offers courses in Industrial Design (ISD) which include Transportation Design, Product Design, User Interaction Design as well as Digital Design. It also offers courses in Animation and Game Design.

Rubik's educational model aims for a balance between cultural, artistic, and technical teaching.

Throughout their education, students are challenged on individual and collective projects. This experiential learning ensures students a rapid professionalization, forging their organization and their culture of collaborative work. With more than 5,000 graduates hired all over the world, RUBIKA offers its students access to an exceptional professional network.

Q2: What are the requirements for getting into your design college?

A: There is an aptitude test, a test of your skills, and an interview conducted. The skill tests

include observational drawing, technical drawing, car culture knowledge, responsiveness to a design problem. You require a portfolio of work you’ve done till now, which may include

projects, artworks, or anything else that tells the interviewer why you want to pursue design.

Rubika offers scholarships, for which I advise you to visit their website. The most challenging part of all this is the interview since you are face to face with a faculty from the institution, and you have to do everything in your power to convince this person that you deserve to study at Rubika. Be yourself, don’t overly try to justify your love for cars, since we all know that! Express your interests and what kind of things do you love doing. 

Q3: What makes your college an ideal place for studying design?

A: Rubika through its project-based learning approach intermixes students from different years to be part of long projects mentored by professionals from the field. Along with this is a series of short projects that challenge your creative thinking and showcase your interests. There is also a focus on materials and processes, ergonomics, and language training. Along with vehicles, you design your personality here too. One more interesting aspect of studying at Rubika is witnessing as well as being part of several cross-stream projects that help us interact with students of other disciplines. This helps us acquire some interesting skills which then guide our process and thinking. This sensitization helps us think with a broader perspective.

We have a series of masterclasses interspersed in between our semesters, focused on developing a specific skill through short projects mentored by professionals from the field.

Q4: How do you think your college design philosophy is preparing you to tackle the world of

automotive design?

A: Diversity in your skillset and an open mindset is crucial to be a part of today’s industry.

Rubik's design philosophy helps me embrace new skills, techniques, and fields of interest.

Vehicle design surely includes cars, but that’s not the only thing given importance here. There is a realization that cars, although our main interest, are only one mode of transport amongst many others that are also meant to be designed well. 

There is no spoon-feeding in Rubika. We go as far as we are willing to, and because of Rubika’s project-based learning, our interpersonal interaction lets us put aside our egos and come together to create something amazing. On an individual level, I feel my interaction with my project mentors, masterclass faculties as well as motivated batchmates has helped me identify what I want to do in the field.

Q5: Which design course taught in the college had an impact on your thought process?

A: All courses have an impact on the thought process in one way or the other. For me

interestingly, the long projects (3 months) have helped sculpt my story-telling abilities and

gaining knowledge in various fields of mobility.

Q6: If given the chance to design your college curriculum, what would you like to change or


A: More design talks with designers from the industry, especially in a country like India where

design aspirants have the love, passion, and determination for the field but often not an

understanding of how automotive design in India is different from automotive design in Europe.

This would maybe help them identify their core interests more clearly, and choose whether

they’re interested to work in India or abroad because the car culture as well as the general

the approach towards design varies.

Q7: What qualities do you think are required to become a good design student?

A: CURIOSITY. The most important quality you should have is to question yourself, your

design, and your openness to learning new things.

As a good design student, you must also know who your audience is, and thus be malleable enough to at times put your interests away and often design for someone else, not yourself.

As long as you’re willing to learn and explore, and put in the work to materialize your thoughts, you are a good design student. 

Q8: Any word of advice or personal story you would like to share for young aspiring design?

A: Learning is eternal, and the day you stop learning, you stagnate. Keep your mind exercised by listening to design talks, reading articles, pursuing personal projects. When you pursue creative projects for yourself, do everything you can to learn about that specific field and its needs. Just have fun, don’t take too much stress! Learn how to tell stories too!

-Design Odyssey


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